Many spa businesses around the world are collecting serious revenue. In fact, statistics from 2015 found that the spa industry had amassed a value of $99 billion. It’s perfectly understandable to want your spa business to receive a share of the previously mentioned yearly revenue totals. With that in mind, you’ll want to make you that your following tips utilized by the big winners in the spa industry. Here are three important tips to ensure your spa business is a success.
- Many Successful Spas Focus on the Staff
In many ways, the staff is the backbone of any successful spa. You’ll want to ensure that spa staff has a great training program. It’s imperative that employees are able to ask questions at any time during training. The last thing you want to do is move too fast during training classes. Encourage staff to use their personalities to connect with customers. People from all walks of life regularly visit a spa. In fact, statistics from the International Spa Association found that 56% of millennials have visited a spa within the past year. It’s important to adjust selling techniques that are suited to each type of customer at your business. That being said, employees should follow a set of guidelines to ensure customers receive immense satisfaction each time they arrive. - Keep Plenty of Supplies on Hand
No spa is complete without having enough supplies. A spa tends to offer multiple services to their respective clients. You don’t want to have staff run out of waxing supplies right as your spa gets hit with a rush of customers. Not only that, but frustrated customers often vent to a company through social media in today’s age. Keeping plenty of waxing supplies and other spa products on hand helps to ensure you never have to do damage control to calm down an outraged customer. Many spa order spa crafted linens to provide clients with something comfortable to wear while in the building. - Introduce a Store Smell to Customers
The average spa client will want to feel pampered and relaxed the moment they enter your building. In fact, research gathered by the BVA Group found that 78% of customers that smell a store’s signature scent plan to return to that location in the future. Considering that, it’s likely that your spa has various types of scents on hand. Creating a signature scent for your spa works well to set it apart from the competition.
In summary, there are several ways to ensure your spa business is successful. It’s imperative to focus on the quality of your staff. Every client visiting your spa is likely to come into contact with multiple staff members. One bad experience could lead to a bad review which is always best to avoid. It’s wise to ensure your spa has plenty of supplies on hand, especially if a wave of customers arrives all at once. Many spas order large amounts of waxing supplies to avoid having to turn away those in need of a wax treatment. Studies show that customers are attracted to stores that implement a signature smell. Following tips implemented by a successful spa can greatly help improve your business.